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Staging isn’t just about making a home pretty — it’s about helping buyers see themselves living there. And this one was a labor of love. No AI was involved in the staging of this home!
When I walked into my seller’s home, her book room was packed floor-to-ceiling with an incredible collection — she’s a serious reader, and I wanted to honor that. So instead of stripping it away, we gave it a new purpose: Book room → home office. We moved her desk (which was awkwardly sitting in the dining space) into the book room, moved one bookshelf with all of her favorites into her bedroom, and boxed the rest for the move. Next, we moved the large lounging chair from the “book room” to the living room, freeing up space for her new home office. Zoned the great room. We created separate living and dining areas — picked up a budget-friendly dining table and chairs on Facebook Marketplace to help buyers visualize family dinners in the space. Polished the windows. Swapped the tacked-up curtains for proper rods and drapes — a small change that makes a huge difference in photos. Fresh, clean slate. We cleared the walls of family photos and countertops of clutter so buyers can picture their own family, their own gatherings, their own life in this home. The result? A bright, open, move-in-ready home that’s ready for its close-up. Sometimes staging means reusing what you have — sometimes it means adding a few finishing touches. Either way, it’s the difference between a house and a home buyers can’t wait to call their own. I don’t just send a photographer to your home and hope for the best. I take the time ahead of time to make sure your home looks its absolute best. In this competitive market, every detail matters. Want to be first to see it? Call or text to get on the list for the exclusive first look!
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BUY OR RENT? The math every seller needs to see.
Take this home: 4 bed / 2 bath, 1,734 sq ft, No pool, built in 2007 on NW 21st Ave, listed at $359,000 and on the market for 157 days. Now add the local numbers: Median household income in Cape Coral: ~$78,100–$85,600/year (U.S. Census QuickFacts) Median sale price: ~$350K–$380K depending on neighborhood — current median list price is $390K (Realtor.com, July 2026) To buy this home: 3% down at today’s ~6.76% rate runs roughly $3,000/month — principal, interest, PMI, taxes, and insurance (before any maintenance). That’s 42–46% of the median household’s gross income. Realtor.com’s own estimate for this property: $2,463/mo before PMI. To rent a similar home: about $1,897/month — just 27–29% of that same income, with ~$3,800 to get in vs. $20,000+ to buy. That’s a ~$1,100 monthly gap — and buyers do this math before they ever book a showing. Here’s where this meets inventory: when list prices outrun what local wages can carry, homes don’t sell — they sit. This one has sat 157 days. Late last year the Cape Coral–Fort Myers metro had 4.6 months of supply vs. a 2.7-month national norm, with roughly 1 in 3 listings cutting price (HousingWire, Nov 2025). That pressure is still here: homes now take 94 days to sell, and 18% of listings carry price cuts (Realtor.com, July 2026). The hard truth for sellers: the market isn’t rejecting your home — it’s rejecting your price. Overpriced homes don’t sell, they just age into stale listings and add to inventory. Then they sell for less than they would have on day one. Pricing right from the start is the strongest marketing strategy in this market. What do you think — Buy or Rent? Vote below |
AuthorRuth Hillestad is a trusted guide in buying and selling residential real estate in Southwest Florida. Archives
October 2026
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