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The market doesn’t care what you paid for your home. It only cares what buyers are willing to pay — right now.
I’ve watched three sellers learn this lesson the hard way. One rejected my recommended list price and walked away $155,000 less than they could have made. One turned down an offer — and sold for the exact same number 9 months later, after months of mortgage payments, taxes, and stress. One rejected a $330,000 cash offer and held out 8 months... to sell for $335,000. After carrying costs, they likely netted less. Here’s the truth nobody wants to hear: Every month you fight the market, the market wins. Carrying costs are silent killers — mortgage, taxes, insurance, HOA fees, utilities — adding up while you wait for a number that may never come. Your agent isn’t your opponent. They’re your partner. When they bring you honest data and hard conversations, they’re protecting you from a much more painful truth down the road. A closed mind has a price tag in real estate. And it’s always higher than you expect. If you’re thinking about selling, let’s have an honest conversation about what the market is actually telling us — because the best time to sell is when the market gives you the opportunity. Don’t wait until it takes it away.
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AuthorRuth Hillestad is a trusted guide in buying and selling residential real estate in Lee County, Florida. Archives
May 2026
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