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  Ruth the Realtor
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CONTRACT TO CLOSE

JUST SOLD! 3940 Pomodoro Cir #303, Cape Coral, FL 33909

2/27/2026

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Another two-bedroom condo at the Isles of Porto Vista is officially SOLD — and this one means so much.

This buyer was referred to me by wonderful clients I helped in the very same neighborhood just two months ago. There truly is no greater compliment than the trust of past clients sending their friends and family my way. Your confidence in me never goes unnoticed, and I’m incredibly grateful.

Even more impressive — this was an out-of-state purchase. Through detailed video tours, constant communication, strategic negotiation, and step-by-step guidance from contract to closing, we made the entire process smooth and stress-free from afar.

Now my buyer gets to enjoy their very own Southwest Florida vacation home!
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If you’re thinking about buying or selling in Southwest Florida — or know someone who is — I’d love to help them secure their own great deal.
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Think You Should Price High to Leave Room for Negotiation?

2/26/2026

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In today’s Florida market, pricing isn’t a guessing game — it’s a strategy.

The first few weeks on the market are when your home gets the most attention. That’s when serious buyers are watching. If a property is priced above market value, buyers don’t “come in low” — they move on.

And the longer a home sits, the more buyers start to wonder what’s wrong with it.

Price reductions often lead to weaker negotiating power and, in many cases, a lower final sales price than if the home had been priced correctly from the start.

The goal isn’t to test the market.

The goal is to position your home where the market responds.

If you’re thinking about selling in Fort Myers, let’s talk about a pricing strategy that protects your equity and gets results.
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Message me for a customized market analysis.
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JUST PENDED! 16251 Kelly Woods Dr, Fort Myers & 229 NW 15th Pl, Cape Coral

2/19/2026

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Exciting news! 2 pending contracts in the last 7 days!

I have spent the past year with these buyers searching for just the right home, and I’m thrilled to say we finally found the one worth saying “yes” to!

The other is a special milestone: last year, I helped this couple find a rental, and now they’re ready to take the leap and purchase their very first home in the United States. What an incredible journey to be part of!

Even better—on both properties, we negotiated the price down, with the seller covering my full compensation. On one of the homes, we also secured an additional 2% from the seller towards my buyer’s closing costs. I’m so proud to advocate for my clients and help them achieve great results!
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I’m thrilled for both buyers and looking forward to smooth, successful closings ahead. If you’re thinking about making a move or starting your own home search, let’s connect and make your real estate goals happen!
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JUST SOLD! 20071 Barletta Ln #2721, Estero, FL 33928

2/10/2026

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Helping buyers from across the country buy in Southwest Florida? That’s my specialty.

I recently assisted a buyer with the purchase of a beautiful condo in Bella Terra in Estero — and we did it entirely remotely. From writing the contract, coordinating inspections, handling association approvals, all the way to closing… I took care of everything while the buyer was battling winter weather across the country.

Bella Terra is such a sought-after community — resort-style pool, clubhouse, fitness center, tennis, pickleball, walking trails, and a real sense of community. Plus, you’re just minutes from Miromar Outlets, great restaurants, grocery stores, and a short drive to Southwest Florida’s gorgeous beaches.
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If you’re thinking about buying in Florida but don’t live here full-time, you don’t have to do it alone.
Message me if you’re considering a move to Estero or Southwest Florida — I’d love to help you make it happen.
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    Author

    Ruth Hillestad is a trusted guide in buying and selling residential real estate in Lee County, Florida.

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