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A few years ago, I helped a client buy a home at the height of the Cape Coral market. When it was time to sell, they tried — multiple times, multiple agents — and it never worked.
Then they called me. I had the hard conversation. I pulled the comps and told them exactly where we needed to be priced. It was a tough number to hear. Hurricanes, rising insurance premiums, and interest rates had taken a serious toll on the market. Their home was worth significantly less than what they paid but they trusted the process. We listed, made strategic price reductions, and received multiple offers. Each one came in well over $100,000 under asking. I didn’t panic and I didn’t let them either. I presented those offers as the win they were, we countered, and we negotiated one buyer up to fair market value. Under contract. Appraisal packet submitted. Home appraised at value. Closed in two weeks. After years of feeling stuck, my sellers are finally free to move on. That’s everything. If you’ve been struggling to sell or don’t know where to start in today’s market, let’s talk.
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AuthorRuth Hillestad is a trusted guide in buying and selling residential real estate in Lee County, Florida. Archives
August 2026
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